Aug 12, 2021 • 16M

How can your brand get the moat of soft power

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Hi there,

This is the audio version of the essay - How can your brand get the moat of soft power. If you prefer the text version, you can check it out here 👇

The Hypothesis
How can your brand get the moat of 'Soft Power'?
This essay is inspired by an article in The Generalist by Mario Gabriele(1P) where I recently came across the concept of Soft Power and how it intersects with marketing. I have linked that article at the end of this essay. I have attempted to develop this concept more fully in this essay…
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9 months ago · Rohit Kaul

Rohit

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